Dave Nobs is managing director, business development and head of sports marketing for LAVIDGE, a full-service advertising, interactive, public relations, and multicultural agency in Phoenix.

Stories by Dave Nobs

•	Five Rings and a Reckoning (Sports PR) Mon., Feb. 14, 2022 The Olympics’ loss of popularity and relevancy in recent years makes one wonder if the games can ever possibly regain the worldwide appeal and prestige they once held.

•	Getting Heads in Beds (Travel PR) Mon., Jun. 21, 2021 As the hospitality industry emerges from the devasting economic effects of the COVID-19 pandemic, implementing strategic, research-driven marketing campaigns that share hospitality and travel brands’ stories will be more important than ever.

•	Staying Ahead of the Education Curve (Education PR) Tue., Mar. 16, 2021 Tips for promoting and generating awareness of higher learning institutions.

•	Why ‘Mad Men’ Mattered to PR (Entertainment & Sports PR) Thu., Dec. 17, 2015 While it may not have depicted an entirely realistic portrayal of the advertising business, “Mad Men” still offered a number of lessons that can be taken to heart by today’s PR professionals.

•	Making Connection is Key in Sports Sponsorships (Sports PR) Tue., Feb. 10, 2015 A successful sports sponorship makes a connection with customers in real and meaningful ways and is a good fit with the event.